Paige Loczi Shines: Exclusive Spotlight in Luxe Magazine!

Step into the realm of interior design, where trailblazers don't just reimagine space; they craft masterpieces that redefine what space means to you. Paige Loczi, the powerhouse behind LOCZI, stands tall among these trendsetters. Her forward-thinking interior designs have appeared in the pages of top magazines, including a recent feature in Luxe Magazine celebrating influential women in interior design. And guess what? Today, we're not just spectators; we're taking you on a journey into Paige's world. Get ready for a stylish interview, design enthusiasts – it's going to be a trip!

I'm well aware of our daily collaboration on this matter, but could you share with our readers the steps you take to refine LOCZI's design processes?

Paige shared, "Operating in multiple cities demands a geographically independent approach to process, which, for us, translates to a robust online presence. We depend on platforms like Slack, Asana, and Studio Designer to help facilitate seamless communication and detailed project referencing. If the pandemic taught us anything, it’s the importance of adaptability, enabling us to work semi-remotely yet stay connected as a team.

Furthermore, a fundamental aspect of our interior design approach is the refusal to settle on any one process. Continuously questioning our methods, asking the team, 'Is this the best procedure? Is it efficient? Does it serve our client? Can we work smarter?' serves as a robust system of checks and balances.

We required the leadership team to read the book “Unreasonable Hospitality” by William Guidara. The book explores the power of exceptional hospitality, challenge industry norms by emphasizing genuine connections and inclusivity, offering a compelling vision of hospitatlity’s impact on society.” As a member of the leadership team, I read this book and highly recommend it.

Paige goes on to say, “Maintaining clear and replicable process flows during every project phase allows for more efficient work, freeing our team to focus on a level of ‘unreasonable hospitality’ that makes each project unique.

I have been with you for nearly 12 years now. How have you seen the studio change over time?

Paige playfully responds with , “Our time together has been nothing short of magic, of course! What makes our team so special to me is the relationship we have with each other, our clients, our incredible vendors and craftsmen. We are unwilling to change that. What has changed, as the interior design projects become more complex, are the resources and skills of our team and how I have seen them grow to match the complexity of projects that we now undertake. Ask ‘what can we do today that we couldn’t do yesterday? Not last month or last year but, yesterday’. This is where creativity lives.”

How do you ensure you stay ahead of the design curve especially given the complex projects we design?

From Paige, “There are days when I don’t think I have a drop of creativity left in me then I read an article in a design, art or culture magazine that inspires me. Seeing new work from our vendors and tradesmen is also inspiring. I love going to furniture and art shows around the world; not just for business connections but to reconnect with those friends and vendors who have worked tirelessly to share their latest creations. Their devotion to their craft fuels my soul.

I would also add that instead of solely focusing on current trends, I invest more time exploring historically significant geographic locations, drawing inspiration from travel. I am and Enthusiastic Learner. I think we may have a pending trademark on that phrase now”, she jokes.

“Honestly though, I do find inspiration in design showrooms but also at museums. This summer, I visited the Tate Modern's retrospective on Mondrian and Hilma Af Klint, which, despite being a century old, remains remarkably relevant.” You can read more about that exhibit: Tate Modern Exhibit.

Part of staying abreast of interior design trends is knowing a historical reference from which those trends could be placed. For example, right now color and pattern are very influential, and you can see current references dating back hundreds of years. The story they told then makes the context just as relevant today.”

Could you tell us about a recent collaboration from your travels to interior design trade shows and exhibits that proved to be particularly interesting for your practice?

Thoughtfully, Paige responds, “Certainly, our recent collaboration with Sung Kim from Hare and Arrow was exceptionally interesting. We teamed up to create custom-designed furniture elements for a client, and what stood out was Sung's meticulous approach. He not only grasped the context of each piece's placement within the client’s space but also integrated thoughtful references, adding layers of complexity to his work.

For instance, when collaborating on two custom barstools, we provided references encompassing color schemes and geometric patterns found in the surrounding tiles we selected. Sung took it a step further. Drawing inspiration from the rose window at Notre Dame, he ingeniously incorporated wood and resin to mimic the play of light through the window. What fascinated me was the initial visual appeal, which, on closer inspection, revealed the intricate interplay of all of the materials within the room.

This collaboration held significant value as it pushed boundaries. Sung managed to prototype a novel method of working with resin, a groundbreaking outcome for him. This, to me, epitomizes the beauty of collaborations – they inspire innovative approaches, creating a fresh design perspective. It reaffirms my belief that great design often finds its origin in collaboration.”

Thanks, Paige! The latest edition of Luxe Magazine is on newsstands now! You can also read our feature online here: Luxe Magazine - Influential Women in Design